In many ways, small and medium size businesses
have a “life” of their own. The Company Bio can capture
important details of how the company came to be started, the people who
brought it to life and the important stories of their early days.
On-camera interviews with principals are blended with news
clippings, promotional materials, photos and other visuals to take
the reader on a brief journey through the life of the company from
its first days—and even before. Lessons learned, challenges met,
pitfalls avoided and stumbles made all contribute to the
understanding so essential for future growth.
In large corporations,
“corporate culture” helps impose values and
standards of behavior that specifically reflect the objectives of
the organization. Now, small and medium size companies can share
their vision to new hires as well as seasoned employees who
might need a reminder. The Company Bio gives everyone the chance
to see and hear details of the passion and energy that went into
making the company what it is.
Other uses for The Company Bio include:
- a recruiting tool for job candidates.
- an orientation piece for new hires – and their families
- a background piece to introduce the company to prospects,
clients, community and civic groups.
- archive material for future company historians